Are You Risking The Relationship for the Sale and Then Losing the Sale Anyway? In today’s business, it’s all about relationships! Consumers demand, expect, and rely on good customer relationships.

Don't you get a little weary listening to all the experts trumpeting, then droning on-and-on that "it's all about relationships." It troubles me since no one has taken time to analyze what it takes in developing quality long term relationships. It's important because all of us count on our referral network in one way or another as a lead source. And as we know, getting a referral is the surest way to a new customer.

How does MarketingMachine3.0 help you to build and maintain quality relationships?

These are the 5 key elements of a professional, comfortable, consultative relationship:

  • Honesty and Candor

Communicate clearly what your product or service can and cannot provide, even in the face of losing the customer’s business.

  • Peer-Level Perception

Present yourself as a colleague; a peer who is jointly evaluating with the buyer as to whether a business relationship will be mutually beneficial.

  • Patience to Allow a Relationship to Develop

Sometimes you can hit it off immediately with someone; other times it can take months for the relationship to develop. It’s ok to let time take its course.

  • Respect

Although you may not be friends, respect what the buyer’s values and intent are, and the buyer will respect your approach to business and your professionalism.

  • Trust

Hold the perspective that you will sell to the "right" buyer. Trusting that true needs will be served, if the buyer is a good fit it will keep you relaxed and enjoying the process.
It’s YOUR life…imagine the possibilities!